Julianna Senia COMM 326

 ( Disclaimer: This is for a college assignment and contains fictious material that is not intended for an outside audience.)  The Importance of AB Testing & Optimizing Content Engagement     A/B Testing is a marketing tactic, that has proven to be extremely beneficial as it has allowed marketers to observe how different forms of content perform alongside together. This concept can be utilizied in various platforms, however is most successful when two different versions of content are created:with direct changes limited to a single variable. By then displaying the two forms of content to two different audiences, you will be able to generare both analytics and insight regarding which one performed better. A/B testing is more accurate when evaluated over a specific period of time. The time frame needs to be long enough, to ensure that conclusions and correlations can be made after the appropriate data is collected.      A/B testing can be conducted in almost any form of media content

 ( Disclaimer: This is for a college assignment and contains fictious material that is not intended for an outside audience.)                                                                          Looking for a young, twenty-something college grad to join your team with fresh set of eyes and energy to learn? I can help you create a competitive hiring pool of college graduates that are actively pursuing you!     Together, we w ill design an internship program that allows you to scope out talent and develop skills in your potential employees. We will build a network with universities that attracts college students to your business before they even graduate. We will meet these candidates where they are at by connecting with them on the social media platforms they are actively using.     Beyond networking with universities and social platforms, we will leverage fun and exciting elements of your community by linking students to appealing living situations. Moving away from college town an