The Importance of A/B Testing & Optimizing Content Engagement

 ( Disclaimer: This is for a college assignment and contains fictious material that is not intended for an outside audience.) 

The Importance of AB Testing & Optimizing Content Engagement 

  A/B Testing is a marketing tactic, that has proven to be extremely beneficial as it has allowed marketers to observe how different forms of content perform alongside together. This concept can be utilizied in various platforms, however is most successful when two different versions of content are created:with direct changes limited to a single variable. By then displaying the two forms of content to two different audiences, you will be able to generare both analytics and insight regarding which one performed better. A/B testing is more accurate when evaluated over a specific period of time. The time frame needs to be long enough, to ensure that conclusions and correlations can be made after the appropriate data is collected. 

    A/B testing can be conducted in almost any form of media content, such as search ads, emails, blogs, and headlines. Generally, you are aiming to create two versions and see which version proves to be the most prosperous to your intented audience. It can be as simple as changing the layout or visual format of a search ad, and seeing which ad more user's interacted with. Your orginal ad layout would be format A, while format B would be the format that you would undergo revisions or modifications. Once you have both formats, advertising them should be easily attainable. The next step would center upon using the available analytics, to further conclude which version deemed more successful. 

The benefits of A/B testing are valuable, as they are low in cost and very informative. While performing these tests you are also working to promote improved user engagement, improved content, quick results, and an increase in sales. However it's vital to realize that you should only test chnages where change is desired. Ultimately, A/B testing can help you optimize your media while also organizing opportunity for immediate feedback. Incorporating A/B testing can be very rewarding, and should be something all current and future marketors are educated on.